777bk Privacy Policy

1. Introduction

This Privacy Policy (hereinafter "this Policy") is issued by 777bk (hereinafter "777bk", "we", "us", or "the Company"), the operator of the online gaming and sports betting platform available at https://777bk.io (hereinafter "the Platform"). This Policy applies to all personal data collected from individuals who visit, register on, or otherwise interact with the Platform (hereinafter "you", "the Player", or "the User").

777bk is committed to handling your personal data with care, transparency, and respect. We recognise that our players in Bangladesh place significant trust in us when they share their personal information, and we take that responsibility seriously. This Policy is intended to be read in conjunction with the 777bk Terms and Conditions, which are available at https://777bk.io/terms-conditions.

The effective date of this version of the Privacy Policy is 1 January 2026. The most current version of this Policy will always be accessible at https://777bk.io/privacy-policy. If you have any questions about how 777bk handles your data, you are encouraged to contact our privacy team directly at support@777bk.io before registering an account.

2. Personal Data We Collect

2.1 Data You Provide Directly

When you register a 777bk account, make a deposit or withdrawal, contact our support team, or participate in a promotion, you provide us with personal data directly. This includes:

• Identity data: Full legal name, date of birth, gender, and nationality.
• Contact data: Residential address (including city, district, and postal code within Bangladesh), email address, and mobile phone number.
• Identity verification documents: A copy of a government-issued identity document, such as a National Identity Card (NID), passport, or driving licence, provided during the account verification process.
• Financial data: Mobile financial service account details (such as bKash, Nagad, or Rocket account numbers), bank account details, and transaction history on the Platform.
• Communications data: Records of your interactions with our customer support team via live chat, email, or WhatsApp, including the content of messages exchanged.
• Responsible gaming data: Any deposit limits, session limits, cool-off preferences, or self-exclusion requests you submit through the Platform.

2.2 Data Collected Automatically

When you access and use the Platform, certain technical data is collected automatically by our systems. This includes:

• Device and access data: IP address, device type, operating system, browser type and version, screen resolution, and device identifiers.
• Usage data: Pages visited, time spent on each page, game sessions initiated, bets placed, features accessed, and clickstream data reflecting your navigation path through the Platform.
• Geolocation data: Approximate geographic location derived from your IP address, used to confirm access eligibility and detect potential fraud.
• Session data: Login timestamps, session duration, and logout events, retained for security auditing purposes.

2.3 Data from Third Parties

We may receive limited personal data from trusted third-party service providers to supplement and verify the information you have provided directly. This includes identity verification status results from our KYC (Know Your Customer) service provider and fraud risk scoring data from our payment processing partners. We do not purchase personal data from data brokers or consumer profiling agencies.

3. How We Use Your Personal Data

777bk uses the personal data described in Section 2 for the following specific purposes:

Purpose	Data Categories Used
Account registration and management	Identity data, contact data
Identity and age verification (KYC)	Identity data, verification documents
Processing deposits and withdrawals	Financial data, identity data
Fraud detection and prevention	Device data, usage data, financial data, geolocation data
Customer support and dispute resolution	Identity data, communications data, financial data
Responsible gaming compliance	Responsible gaming data, usage data, financial data
Legal and regulatory compliance	All categories as required
Platform security and integrity	Device data, session data, usage data
Marketing communications (with consent)	Contact data, usage data
Platform improvement and analytics	Usage data (anonymised or aggregated)

We do not use your personal data for automated decision-making that produces legal or similarly significant effects on you without human review. Decisions regarding account suspension, bonus eligibility, and withdrawal approval involve human oversight at 777bk.

4. Legal Bases for Processing

777bk processes your personal data on the following legal grounds:

• Contractual necessity: Processing your identity data, contact data, and financial data is necessary to deliver the services you have contracted for by registering a 777bk account and accepting our Terms and Conditions.
• Legal obligation: Certain processing activities — particularly identity verification and transaction monitoring — are required by applicable anti-money laundering (AML) regulations, responsible gaming obligations, and other legal duties.
• Legitimate interests: We process device data, usage data, and session data on the basis of our legitimate interest in maintaining platform security, detecting fraud, preventing cheating, and improving our services. We have conducted and documented legitimate interest assessments for each such processing activity.
• Consent: Where we rely on your consent — such as for sending promotional emails or push notifications — we will ask for that consent explicitly, record it, and you may withdraw it at any time without any negative consequence to your account status.

5. Data Sharing and Disclosure

5.1 Service Providers

777bk shares personal data with a limited number of third-party service providers who process data on our behalf and under our instruction. These include identity verification and KYC providers, payment processing partners (including mobile financial service integrators for bKash, Nagad, Rocket, and Upay), cloud infrastructure providers, fraud detection services, and customer support software providers. All such providers are bound by data processing agreements that require them to maintain appropriate security standards and to use your data only for the specific purpose for which it was shared.

5.2 Legal and Regulatory Authorities

We will disclose personal data to courts, law enforcement agencies, regulatory bodies, or other government authorities where we are legally required to do so, where disclosure is necessary to protect the rights, property, or safety of 777bk or its players, or where we are responding to a valid and properly executed legal order. We will notify you of such disclosure where we are legally permitted to do so.

5.3 Business Transfers

In the event of a merger, acquisition, restructuring, or sale of all or part of the 777bk business, your personal data may be transferred to the acquiring entity. In such circumstances, we will provide prior notice via email or a prominent Platform notification and ensure that the receiving entity agrees to treat your data in a manner consistent with this Privacy Policy.

5.4 No Sale of Data

777bk does not sell, rent, lease, or otherwise commercially transfer your personal data to any unaffiliated third party for their own marketing, advertising, or commercial benefit. This commitment is absolute and applies regardless of the value or nature of the data in question.

6. Cookies and Tracking Technologies

6.1 What Cookies We Use

777bk uses cookies and similar tracking technologies to operate the Platform effectively and to improve your experience. The categories of cookies we deploy are as follows:

• Strictly necessary cookies: Required for the Platform to function correctly. These include session authentication cookies, security tokens, and load-balancing cookies. These cannot be disabled without impairing your ability to use the Platform.
• Functional cookies: Used to remember your preferences, such as your preferred language, your responsible gaming settings, and your last visited section of the Platform. These improve convenience but are not essential for basic functionality.
• Analytics cookies: Used to collect aggregated, anonymised data about how players navigate and use the Platform. This data helps us identify usability improvements and optimise Platform performance. Analytics data is not used to identify individual players.

6.2 Managing Cookies

You may control the use of non-essential cookies through your browser settings. Most modern browsers allow you to block or delete cookies at any time. Please note that disabling strictly necessary cookies will affect the functionality of the Platform and may prevent you from accessing certain features, including your account. 777bk does not use third-party advertising cookies or cross-site tracking technologies.

7. Data Security

777bk implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, loss, or destruction. Our security framework includes:

• 256-bit TLS/SSL encryption for all data transmitted between your device and 777bk servers.
• AES-256 encryption for sensitive data stored at rest, including identity documents and financial records.
• Role-based access controls ensuring that only authorised 777bk personnel can access personal data, and only to the extent required for their job function.
• Multi-factor authentication (MFA) required for all internal staff accessing systems that contain personal data.
• Regular penetration testing and security audits conducted by independent third-party security professionals.
• A documented incident response plan covering detection, containment, assessment, notification, and post-incident review procedures.
• Continuous monitoring of systems for anomalous access patterns, suspicious transactions, and potential security threats.

8. Data Retention

777bk retains personal data only for as long as is necessary for the purpose for which it was collected, or as required by applicable law. Our standard retention periods are as follows:

• Active account data: Retained for the duration of the account's active status and for a period of five (5) years following account closure, to meet our anti-money laundering record-keeping obligations.
• Identity verification documents: Retained for five (5) years from the date of verification, or five (5) years from account closure, whichever is later.
• Transaction records: Retained for seven (7) years from the date of the transaction, in accordance with financial record-keeping best practice.
• Customer support communications: Retained for three (3) years from the date of the last interaction, to allow for the resolution of any disputes arising from previous support contacts.
• Marketing consent records: Retained for the duration of your consent, plus one (1) year following withdrawal of consent, as evidence of the consent having been properly recorded and respected.
• Technical/usage logs: Retained for ninety (90) days for routine security monitoring, and for up to two (2) years where flagged for fraud investigation.

Upon expiry of the applicable retention period, personal data is either securely deleted from all active systems or, where deletion is technically impractical in the short term, anonymised so that it can no longer be associated with any individual player.

9. Your Data Rights

As a 777bk player, you have the following rights in relation to your personal data. To exercise any of these rights, contact our privacy team at support@777bk.io. We will respond to all valid requests within thirty (30) days. In cases of complexity or volume, we may extend this period by an additional thirty (30) days, in which case we will inform you of the extension within the initial 30-day window.

• Right of Access: You may request a copy of all personal data that 777bk holds about you, along with information about how it is processed, the purposes for which it is held, and to whom it has been disclosed.
• Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you may request that it be corrected or updated. You can update many data fields directly through your account settings panel without needing to contact support.
• Right to Erasure: You may request the deletion of your personal data where it is no longer necessary for the purpose for which it was collected, where you have withdrawn your consent (and no other legal basis applies), or where the data has been processed unlawfully. This right is subject to our legal obligations to retain certain data categories as described in Section 8.
• Right to Restrict Processing: You may request that we limit our processing of your personal data to storage only, pending resolution of a dispute about the accuracy of the data or the legitimacy of our processing.
• Right to Data Portability: You may request a copy of the personal data you have provided to us in a structured, commonly used, machine-readable format (such as JSON or CSV), so that it may be transferred to another service provider if you wish.
• Right to Object: You may object at any time to the processing of your personal data where that processing is based on our legitimate interests. We will cease processing unless we can demonstrate compelling legitimate grounds that override your interests.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out prior to withdrawal.

10. Children's Privacy

The 777bk platform is strictly for adults aged 21 years and above. We do not knowingly collect personal data from anyone under the age of 21. If we become aware that personal data has been collected from a player who is under 21 years of age, we will immediately close the account, delete all associated personal data, and — where a deposit has been made — arrange a full refund to the payment method on record.

If you have reason to believe that a person under the age of 21 has registered or is using a 777bk account, please notify us immediately at support@777bk.io. We treat all such reports with the highest priority.

11. Marketing Communications

With your explicit consent, 777bk may send you promotional communications about new games, seasonal promotions (such as Pohela Boishakh offers, Eid specials, or BPL cricket promotions), bonus offers, and platform updates via email, SMS, or WhatsApp. Your consent will be sought separately and clearly during the registration process or at the point of a specific marketing initiative.

You may withdraw your consent to receive marketing communications at any time by contacting support@777bk.io with the subject line "Unsubscribe" or by adjusting your notification preferences within your account settings. Withdrawal of marketing consent will take effect within five (5) business days and will not affect your ability to use any 777bk service.

Please note that even if you opt out of marketing communications, we will continue to send you service-critical communications — such as account security alerts, deposit confirmations, withdrawal notifications, and updates to our Terms and Conditions or this Privacy Policy — as these are not marketing communications and are necessary for the operation of your account.

12. Third-Party Links and Services

The 777bk Platform does not contain links to third-party websites. However, when you use payment services such as bKash, Nagad, Rocket, or Upay to fund your account or receive withdrawals, you will interact with those providers' own platforms, which are governed by their own privacy policies. 777bk has no control over and accepts no responsibility for the privacy practices of any third-party payment service provider. We encourage you to review the privacy policies of any third-party service you use in connection with your 777bk account.

13. Changes to This Privacy Policy

777bk reserves the right to amend this Privacy Policy at any time. Where changes are material — for example, where we introduce a new category of data collection or a new purpose for existing data — we will notify registered players by email and via a prominent notification on the Platform at least seven (7) days before the change takes effect.

For minor, non-material changes (such as typographical corrections or clarifications that do not alter the substantive content of the Policy), we will update the effective date at the top of this document without individual notification. Your continued use of the Platform following the effective date of any amendment constitutes your acknowledgement of the updated Policy. If you object to any change, you may close your account in accordance with the procedure described in the Terms and Conditions.

14. Contact and Privacy Enquiries

If you have any questions, concerns, or requests relating to this Privacy Policy or to the way in which 777bk handles your personal data, please contact our privacy team through the channels below. All contact details are provided as plain text — they are not clickable links.

• Email: support@777bk.io
• WhatsApp: +880 1700 777 000
• Subject line for privacy requests: "Privacy Request — [Your Full Name]"
• Support Hours: 24 hours a day, 7 days a week — Bangladesh Standard Time (UTC+6)

We aim to acknowledge all privacy-related enquiries within 48 hours and to provide a substantive response within thirty (30) calendar days. Complex requests involving large volumes of data or requiring coordination with multiple internal teams may take up to sixty (60) days, in which case we will advise you of the extended timeline within the initial 48-hour acknowledgement window.